Solving DOOH Fragmentation in MENA
The regional DOOH landscape is held back by a fragmented toolchain, manual operations, and a lack of transparency. Sorosh was built to solve these core challenges.
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Inefficient Manual Operations
72% of operators use 3+ disconnected tools, causing high overhead.
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Untapped Programmatic Potential
Only 14% of DOOH in MENA is programmatic, limiting automation and real-time targeting.
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Lack of Trust & Transparency
61% of advertisers lack trust in ROI due to poor proof-of-play and analytics.
The Sorosh Solution: A Unified Platform
We unify CMS, ad server, scheduling, and analytics to streamline operations, enable precise targeting, and ensure full accountability.
Sorosh Exchange
Integrated DSP + SSP for real-time bidding, guaranteed deals, and advanced targeting to automate DOOH trading.
Sorosh Planner
AI-powered, map-based tool using live data to optimize targeting, screen selection, and yield for maximum ROI.
Sorosh One
Unified ad management platform covering the full workflow from booking and scheduling to proof-of-play.
Sorosh Studio
Produces and serves adaptive creatives powered by live data, event triggers, and AI for maximum engagement.
A High-Growth Market Opportunity
Positioned at the forefront of a rapidly expanding digital advertising sector.
$586M
MENA DOOH Market
Projected market size by 2029, growing at an 8.45% CAGR.
9.4%
UAE Market CAGR
The UAE is a key growth driver, projected to reach $64.17M by 2029.
25B
Total Addressable Market
Global DOOH ad spending provides a massive runway for growth.